The Roger logo has a lot of personality. We’ve always imagined each of the letters as a character with a unique story. So when we starting shooting the open for our new reel we decided to let the letters be the star. Here are a few behind the scenes photos of the 2 day, 7 location, 20 set up shoot. And no, there wasn’t any Lohan-esque attitudes or David Russell-style freak outs.

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The lil basterd “r” still owes me money from 2 years ago and keeps “borrowing” things….golf clubs, glasses, clothes, my dvd’s Pump Up the Volume, Breakfast Club and West Side Story (don’t judge)

Comment added by pissed! on 06.03.09 at 7:54 pm

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